IOGEAR is a manufacturer of consumer electronics that specializes in connectivity devices and IT solutions. Their products include KVM (Keyboard, Video, and Mouse) switches, networking switches, wireless routers, hubs, digital audio/video devices, mobile accessories and other peripherals.
This series of ad was to promote IOGEAR’s mini KVM switch which allowed two computers to share one monitor. The concept of marriage was used in the creative to convey the idea of sharing and connecting.
A person buried under multiple TV monitors with an agonizing face was used here to catch the reader’s attention.